Zodiac Series – Cultural Interpretation: Inspired by China’s traditional zodiac signs, infused with the carnival spirit of the Beer Festival and Qingdao’s urban energy. Each zodiac character is reimagined not as a mythical beast in traditional poses, but as festive partygoers wearing celebration outfits, holding beer, dancing, and singing. Together, the twelve zodiacs form an endless carnival universe. IP Visual Identity: Animated cartoon style. Each zodiac includes standard front/side/back views, dynamic poses, and festival costume variations, supported by a complete VI system. Creative Guidelines: Design new zodiac festival looks, create animated sequences (e.g., “Twelve Zodiacs Toasting Relay”), or integrate zodiac characters into Beer Festival venues and amusement attractions.