Ha Jiu Family Series – Cultural Overview "Ha Jiu" is a playful, dialect-inspired representation of "cheers" (toasting with beer) in Qingdao. It has evolved into the official premier IP family for the Qingdao Beer Festival. The series features 9 characters, each with a distinct personality: Character | Personality Traits --- | --- Ha Jiu | Sunny, stylish, humorous; the trendy uncle from Qingdao Ha Jiuma | Gentle, capable, kind-hearted, and hospitable; skilled in cooking and daily life Ha Bugou | Ha Jiu's pet dog—lively, mischievous, and full of energy Xiao Youyu | Loves drawing; perfectionist, romantic, free-spirited Ouye | Smart, loyal, meddlesome, and bursting with vitality Xiao Haixing | Aspiring musician and singer; loves composing and rapping Xiao Gala | Rhythmic instrumentalist passionate about promoting the Qingdao dialect Visual Identity Each character has an independent design that can also be combined dynamically to create group scenes, forming a complete VI system. Creative Applications Ideal for short animated skits, interactive animations, emoji sequences, 3D model collaborations, or storytelling projects like "A Day in the Life of the Ha Jiu Family at the Beer Festival."